DIGITAL ARTIFACTS — from the Silk Road digital relics of the Xi’an Museum
CULTURAL EXCHANGE SINCE 1981
Since 1981, Asahi World Inc. has supported cultural exchange between Japan and China by planning, organizing and coordinating exhibitions, cultural events and people-to-people exchange.
1981
Planning, organizing and coordinating exhibitions, cultural events and people-to-people exchange
BUSINESS
We plan and organize exhibitions and cultural events, support television programs, coordinate people-to-people exchange and work on museum digitization. Our network of museums and media in Japan and China supports cultural exchange on the ground.
Beginning with the Qin Shi Huang Terracotta Warriors exhibition for the 400th anniversary of Osaka Castle in 1983, we have worked on many major special exhibitions of Chinese cultural relics organized or co-organized by national museums, art museums, newspapers and NHK, including the Chinese Civilization Exhibition (2000), The Great Terracotta Army of China’s First Emperor (2015–2016) and Three Kingdoms: Unveiling the Story (2019). In China, we plan and organize exhibitions and touring exhibitions that introduce Japanese culture, such as The Beauty of Mantra: Arts in the Collection of Daigoji Temple (Xi’an, 2016) and an exhibition of Japanese ukiyo-e prints (Hangzhou, 2019).
We plan, organize and coordinate events on cultural themes, such as the Japan tour of the Chang’an Classical Song and Dance Troupe of China (1983) and the Chinese exhibit at the Global House, the symbol pavilion of Expo 2005 Aichi (2005). At Expo 2025 Osaka, Kansai, we assisted with the installation of exhibits at the China Pavilion.
From “Qin Shi Huang” (Nippon TV, 1983) to “The Unknown First Emperor: Another Kingdom” (2025), we have supported research and coordinated filming on location for television programs on Chinese cultural relics and archaeological sites. We also support filming of relics and sites for programs related to exhibitions.
We connect cultural institutions such as Art Exhibitions China, the Shaanxi History Museum, Emperor Qinshihuang’s Mausoleum Site Museum and the Dunhuang Academy with museums and media in Japan, and coordinate exchange programs and exhibition negotiations from planning to delivery. In June 2025 we organized “A Meeting in Chang’an, Cultures Intertwined”, an exchange program in Shaanxi Province for a delegation of experts from six institutions, including the Tokyo National Museum and the Nara National Museum.
Led by our Chinese company, Qingyun Yashi (Beijing) Technology Co., Ltd., established in 2019, we work on digital museum displays and the digitization of cultural heritage. Our work includes licensing of cultural-relic IP, exhibition design, the development of a digital experience hall at the Xi’an Beilin Museum, and installation support for the China Pavilion at Expo 2025 Osaka, Kansai. Through culture combined with digital media, we help cultural institutions and museums shift to new, multifaceted ways of communicating. With culture at its core, our goal is to promote the innovative integration and development of cultural content.
PROJECTS
Representative projects, centered on major special exhibitions at national museums and art museums and on our recent work.
COMPANY
HISTORY
Recent milestones since our founding in 1981: entering the field of museum digitization, supporting the China Pavilion at Expo 2025 Osaka, Kansai, and organizing a 2025 visit by Japanese museum experts to Shaanxi Province.
The company works on digital museum displays and the digitization of cultural heritage, including the development of a digital experience hall at the Xi’an Beilin Museum. Through culture combined with digital media, it aims to help cultural institutions and museums move to new ways of communicating with the public.
The company assisted with the installation of exhibits at the China Pavilion of Expo 2025 Osaka, Kansai.
The company organized a visit to Shaanxi Province by a delegation of experts from six Japanese institutions: the Tokyo National Museum; the Nara National Museum; the Osaka City Museum of Fine Arts; The Museum of Oriental Ceramics, Osaka; the Idemitsu Museum of Arts; and NHK. Hosted locally by the exchange center of the Shaanxi Provincial Cultural Heritage Administration, the delegation visited Emperor Qinshihuang’s Mausoleum Site Museum, the Shaanxi History Museum and other sites, and exchanged views on recent archaeological finds, museum display methods and the outlook for international exchange.
NEWS
News from Asahi World Inc., including information on exhibitions and cultural events and notices for our partners.
CONTACT
For inquiries about planning exhibitions and events, research support for television programs, or coordinating people-to-people exchange, please call us or use the form below.