HISTORY

History

This page traces our history, from our founding in 1981 and the 1983 Terracotta Warriors exhibition for Osaka Castle’s 400th anniversary, through the founding of Beijing Xuri Cultural Exchange Co., Ltd. in 1991 and our entry into museum digitization in 2019, to the 2025 visit by Japanese museum experts to Shaanxi Province.

Asahi World Inc. founded

The company began negotiating and coordinating exhibitions of cultural relics, cultural events and people-to-people exchange between Japan and China, and planning and organizing exhibitions and events in China.

Qin Shi Huang Terracotta Warriors exhibition for Osaka Castle’s 400th anniversary

The company held the Qin Shi Huang Terracotta Warriors exhibition as a special feature of the festival marking the 400th anniversary of Osaka Castle (organized by the Osaka 21st Century Association). In the same year it also took part in the Japan tour of the Chang’an Classical Song and Dance Troupe of China and in the Nippon TV program “Qin Shi Huang.”

Many special exhibitions of Chinese cultural relics

The company worked on exhibitions of Chinese cultural relics organized by newspapers, local governments and cultural foundations, including the Silk Road exhibition of relics excavated in Xinjiang (1986), Treasures of Tibet (1988), Great Tang Chang’an for the 1,200th anniversary of Kyoto as the capital (1994) and the exhibition of the Famen Temple underground palace (1999).

Beijing Xuri Cultural Exchange Co., Ltd. founded

The predecessor of our Chinese company was founded in Beijing and went on to organize exhibition exchanges with other countries and exhibitions in China.

Chinese Civilization Exhibition

For the World’s Four Great Civilizations exhibitions, held simultaneously in Japan, the company was responsible for the Chinese Civilization Exhibition at the Yokohama Museum of Art, achieving the first showing of Tang dynasty murals outside China.

Terracotta Warriors exhibition tours China

An exhibition of the Qin Shi Huang Terracotta Warriors, organized by Emperor Qin Shihuang’s Terracotta Army Museum, toured 28 venues in China. Since the Maya Civilization exhibition in 2000, the company has also organized exhibitions in China.

Chinese exhibit at the Global House, Expo 2005 Aichi

The company worked on the Chinese exhibit at the Global House, the symbol pavilion of Expo 2005 Aichi, which showed the epitaph of Jing Zhencheng, a Japanese student who studied in Tang China (organized by the Japan Association for the 2005 World Exposition).

Touring and special exhibitions in China

The company organized exhibitions in China including a touring exhibition of World Heritage photography (from 2010), a touring exhibition of Impressionist prints (from November 2012), exhibitions on the lives of Tang dynasty women and on Buddhist sculpture from the Longxing Temple in Qingzhou, Shandong (2013), and a special exhibition on Angkor Wat (2015).

The Great Terracotta Army of China’s First Emperor

Opening at the Tokyo National Museum and traveling to the Kyushu National Museum and The National Museum of Art, Osaka, the exhibition presented the terracotta army together with recent archaeological finds from around the First Emperor’s mausoleum in an immersive display.

Daigoji Temple treasures shown in Xi’an

Sixty Buddhist sculptures, paintings, ritual implements and crafts from Daigoji Temple were shown with related relics from the Qinglong and Anguo temple sites of Tang Chang’an, tracing how Buddhism spread after it reached Japan (The Beauty of Mantra: Arts in the Collection of Daigoji Temple).

Three Kingdoms exhibition; Chinese company established

The exhibition Three Kingdoms: Unveiling the Story opened at the Tokyo National Museum in July and traveled to the Kyushu National Museum, showing more than 170 objects from over 40 institutions in more than 10 provinces. In November the company held an exhibition of Japanese ukiyo-e prints in Hangzhou. In the same year, as it entered the field of museum digitization, the company formally established Qingyun Yashi (Beijing) Technology Co., Ltd. in China, focusing on licensing of cultural-relic IP and exhibition design.

Digital museum displays and digitization of cultural heritage

The company works on digital museum displays and the digitization of cultural heritage, including the development of a digital experience hall at the Xi’an Beilin Museum. Through culture combined with digital media, it aims to help cultural institutions and museums move to new ways of communicating with the public.

Installation support for the China Pavilion at Expo 2025 Osaka, Kansai

The company assisted with the installation of exhibits at the China Pavilion of Expo 2025 Osaka, Kansai.

Exterior of the China Pavilion during the Expo; Chinese poems are carved on walls modeled on bamboo slips, and visitors are lining up
China Pavilion, Expo 2025 Osaka, Kansai (2025)

“A Meeting in Chang’an, Cultures Intertwined”: Japanese museum experts visit Shaanxi Province

The company organized a visit to Shaanxi Province by a delegation of experts from six Japanese institutions: the Tokyo National Museum; the Nara National Museum; the Osaka City Museum of Fine Arts; The Museum of Oriental Ceramics, Osaka; the Idemitsu Museum of Arts; and NHK. Hosted locally by the exchange center of the Shaanxi Provincial Cultural Heritage Administration, the delegation visited Emperor Qinshihuang’s Mausoleum Site Museum, the Shaanxi History Museum and other sites, and exchanged views on recent archaeological finds, museum display methods and the outlook for international exchange.

The delegation of Japanese museum experts and local hosts on the front steps of the Qinhan Gallery of the Shaanxi History Museum
The delegation at the Shaanxi History Museum, Qinhan Gallery (June 2025)
← Back to home