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PROJECTS

Projects

Since the Qin Shi Huang Terracotta Warriors exhibition in 1983, we have worked on exhibitions, cultural events, people-to-people exchange, support for television programs and new initiatives in Japan and China. Here is an overview.

AT A GLANCE

Projects in figures

Exhibitions and events in Japan
29
1983–2025
Exhibitions in China
11
2000–2020
Support for television programs
17
1983–2025
Main partners
21
Museums, cultural institutions and media

Titles of exhibitions and programs are given in their official English form where one exists; others are translated from the Japanese or Chinese titles for reference.

Exhibitions and events in Japan

  1. Qin Shi Huang Terracotta Warriors exhibition for the 400th anniversary of Osaka CastleOrganizer: Osaka 21st Century Association
  2. Japan tour of the Chang’an Classical Song and Dance Troupe of China (Tang-style music and dance)Organizer: Nihon Keizai Shimbun and others
  3. Silk Road: Cultural Relics Excavated in Xinjiang, ChinaOrganizer: The Chunichi Shimbun
  4. Golden Dragon, Golden Horse and National Treasures of Animals, Osaka Tennoji ExpositionOrganizer: Osaka 21st Century Association
  5. Chinese Photographic ArtOrganizer: China Photographers Association and The Nippon Foundation
  6. Treasures of TibetOrganizer: The Asahi Shimbun
  7. The Gold Seal, Asian-Pacific Exposition Fukuoka ’89Organizer: Asian-Pacific Exposition Association
  8. Relics of Tang Dynasty Chang’an, Himeji Shirotopia ExpositionOrganizer: Hyogo Prefectural Board of Education and others
  1. Photographs of the Forbidden CityOrganizer: The Asahi Shimbun and others
  2. China International Tourism ExhibitionOrganizer: China International Tourism Bureau
  3. Great Tang Chang’an, for the 1,200th anniversary of Kyoto as the capitalOrganizer: Kyoto Culture Foundation and others
  4. Japanese Industrial PostersOrganizer: People’s Daily and The Japan Foundation
  5. The Distant Sea Route of CeramicsOrganizer: The Asahi Shimbun
  6. The First Emperor and His EraOrganizer: NHK
  7. Treasures of the Ancient Yangtze: Cultural Relics from ZhenjiangOrganizer: Tsu City
  8. Empress Wu Zetian of the Tang Dynasty and Her EraOrganizer: NHK
  9. Newly Discovered Southern Song Ceramics: A Thirteenth-Century “Time Capsule”Organizer: The Asahi Shimbun
  10. The Underground Palace of Famen Temple: Gifts of the Tang EmperorsOrganizer: Niigata Prefectural Board of Education and others
  11. Women in the Forbidden CityOrganizer: The Nishinippon Shimbun
  1. Chinese Civilization Exhibition, World’s Four Great Civilizations (Yokohama Museum of Art; Tang dynasty murals shown outside China for the first time)Organizer: NHK
  2. New Silk Road ExhibitionOrganizer: NHK
  3. Chinese exhibit at the Global House, the symbol pavilion of Expo 2005 Aichi: the epitaph of Jing Zhencheng, a Japanese student in Tang ChinaOrganizer: Japan Association for the 2005 World Exposition
  4. The First Emperor and the Painted Terracotta WarriorsOrganizer: TBS
  1. The Legendary Kiln: Southern Song Xiuneisi Official WareOrganizer: The Museum of Oriental Ceramics, Osaka
  2. Bird and Flower Painting in China, Korea and Japan, for the 1,300th anniversary of the Heijo-kyo capitalOrganizer: Nara Prefecture, NHK and The Yomiuri Shimbun
  3. CHINA: Grandeur of the Dynasties, for the 40th anniversary of the normalization of Japan–China relationsOrganizer: NHK
  4. The Great Terracotta Army of China’s First Emperor (Tokyo National Museum, Kyushu National Museum, The National Museum of Art, Osaka)Organizer: NHK
  5. Three Kingdoms: Unveiling the Story (Tokyo National Museum, Kyushu National Museum)Organizer: NHK
  1. Installation support for the China Pavilion at Expo 2025 Osaka, Kansai

Exhibitions in China

  1. Maya CivilizationOrganizer: Emperor Qin Shihuang’s Terracotta Army Museum
  2. Qin Shi Huang Terracotta Warriors, touring exhibition in China (28 venues)Organizer: Emperor Qin Shihuang’s Terracotta Army Museum
  1. World Heritage Photography: Hymn of Light and Shadow, touring exhibition in China (5 venues, plus Seoul, South Korea)
  2. When Colors Disappear: Impressionist prints, touring exhibition in China
  3. The Beauty of Fullness: The Lives of Tang Dynasty Women
  4. Sounds of the Pure Land: Buddhist Sculpture from the Longxing Temple, Qingzhou, Shandong
  5. The Smile of the Khmer: Special Exhibition on Angkor Wat
  6. The Beauty of Mantra: Arts in the Collection of Daigoji Temple (Xi’an)
  7. Mu Dao Zhen Yi: The Silk Road Art of Ikuo Hirayama
  8. Japanese Ukiyo-e: The Art of Light and Shadow (Hangzhou)
  1. World Heritage Photography: Harmony of the Earth

We also handle permanent displays at museums including the Shaanxi History Museum, Emperor Qinshihuang’s Mausoleum Site Museum and the Xi’an Beilin Museum.

People-to-people and academic exchange

  1. “A Meeting in Chang’an, Cultures Intertwined”: exchange program on recent archaeological finds in Shaanxi Province for a delegation of Japanese museum expertsOrganizer: Asahi World Inc. (hosted locally by the exchange center of the Shaanxi Provincial Cultural Heritage Administration)

In June 2025, Asahi World Inc. organized this exchange program. A delegation of experts from six institutions (the Tokyo National Museum; the Nara National Museum; the Osaka City Museum of Fine Arts; The Museum of Oriental Ceramics, Osaka; the Idemitsu Museum of Arts; and NHK) visited Shaanxi Province. Hosted by the exchange center of the Shaanxi Provincial Cultural Heritage Administration, the delegation toured Emperor Qinshihuang’s Mausoleum Site Museum, the Qinhan Gallery and main museum of the Shaanxi History Museum, the Shaanxi Archaeology Museum, the Xi’an Beilin Museum and the Famen Temple Museum in Baoji, experiencing firsthand the depth of the Zhou, Qin, Han and Tang cultures.

During the visit, participants exchanged views on major archaeological finds in Shaanxi over the past ten years, innovation in display methods at modern museums and the outlook for international exchange. The program connected the experience of the cultural and museum sectors in both countries and laid the groundwork for future cooperation such as joint excavations and touring exhibitions.

  • The delegation of Japanese museum experts and local hosts on the front steps of the Qinhan Gallery of the Shaanxi History Museum
    Shaanxi History Museum, Qinhan Gallery
  • Group photo in front of the main entrance of the Shaanxi Archaeology Museum, with the museum’s name above the door
    Shaanxi Archaeology Museum
  • Exchange meeting at the Han Yangling Museum; the screen shows a welcome to the Japanese museum delegation and the date June 5, 2025
    Meeting at the Han Yangling Museum (June 5, 2025)

Support for television programs

  1. Qin Shi HuangBroadcaster: Nippon TV
  2. The Mystery of Prince Shotoku
  3. Spring in Chang’an
  4. Sakyo Komatsu’s Journey along the Yellow RiverBroadcaster: Kansai TV
  1. All about the Forbidden CityBroadcaster: TV Asahi
  2. Kampo Medicine
  3. The Man Who Sold Port Arthur
  4. Prime Ten: The History of Kanji
  5. The Underground Army of Qin Shi Huang
  6. Empress Wu Zetian
  7. The Mysterious Masked Kingdom: The Sanxingdui SiteBroadcaster: TV Asahi
  1. The Road of Civilization
  2. The Legacy of the First Emperor
  3. World Heritage: The Potala Palace in Tibet, the Forbidden City and the Mogao Caves at Dunhuang
  1. The Truth about Wicked Women (segment on Lady Zhao)
  2. Sekai Fushigi Hakken! The Great Dig: The World of Kingdom, the First Emperor Revived
  1. The Unknown First Emperor: Another Kingdom

We have also supported filming of cultural relics and archaeological sites for programs related to exhibitions.

Expanding into new fields

With a focus on digital museum displays and the digitization of cultural heritage, we help cultural institutions and museums shift to new, multifaceted ways of communicating through culture combined with digital media. Our goal is to promote the innovative integration and development of cultural content, with culture at its core.

  1. Digital experience hall, Xi’an Beilin Museum
  1. Installation support for the China Pavilion at Expo 2025 Osaka, Kansai
  1. Silk Road digital relics (NFT) series, Xi’an Museum
  2. Terracotta General: Five Elements digital collection (NFT)

China Pavilion, Expo 2025 Osaka, Kansai

  • The China Pavilion at Expo 2025 Osaka, Kansai under construction; a staff member in a hard hat stands beneath the timber-framed roof
    China Pavilion under construction (October 2024)
  • Exterior of the China Pavilion during the Expo; Chinese poems are carved on walls modeled on bamboo slips, and visitors are lining up
    China Pavilion exterior (2025)
  • Inside the China Pavilion; a large circular screen shows imagery of Xiaoman, one of the 24 solar terms
    Inside the China Pavilion (2025)

Silk Road digital relics of the Xi’an Museum (NFT)

  • Digital relic of a large gray pottery camel from the Western Han dynasty, floating against a dark background
    Western Han gray pottery camel
  • Digital relic of the stone sarcophagus from the tomb of Shi Jun, Northern Zhou dynasty
    Northern Zhou stone sarcophagus of Shi Jun
  • Digital relic of a Tang dynasty sancai-glazed figure of a foreign military official
    Tang sancai figure of a foreign military official
  • Digital relic of a Tang dynasty jade belt ornament carved with a whirling dancer
    Tang jade belt ornament with a whirling dancer
  • Digital relic of a Tang dynasty silver box decorated with figures from seven countries
    Tang silver box with figures from seven countries

Terracotta General: Five Elements digital collection (NFT)

  • Computer graphic of the terracotta general built from golden cubes
    Metal
  • Computer graphic of the terracotta general covered in plants and butterflies
    Wood
  • Computer graphic of the terracotta general rendered in ice and flowing water
    Water
  • Computer graphic of the terracotta general wrapped in flames
    Fire
  • Computer graphic of the terracotta general with crumbling rock
    Earth

Stills are taken from the video of each series. The Xi’an Museum series consists of digital relics based on the museum’s collection.

Main partners

Museums and cultural institutions

  • Art Exhibitions China
  • National Museum of China
  • Xi’an Beilin Museum
  • Emperor Qinshihuang’s Mausoleum Site Museum
  • Shaanxi History Museum
  • Hainan Museum
  • Dunhuang Academy
  • Tsinghua University (Beijing)
  • Tokyo National Museum
  • Kyoto National Museum
  • Nara National Museum

Media and companies

  • NHK
  • TBS
  • TV Tokyo
  • Fuji Television
  • The Asahi Shimbun
  • The Yomiuri Shimbun
  • The Mainichi Newspapers
  • The Nishinippon Shimbun
  • Mainichi Shodo Association
  • Huaxie International Rare Goods Freight Service Co., Ltd.

Institutions we have worked with on organizing, co-organizing or producing exhibitions and programs (in no particular order).

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